87th Saudi Arabia National Day


Riyadh, Saudi Arabia, 2017

To celebrate its 87th National Day, Saudi Arabia’s General Entertainment Authority asked Comeanddo and ECA2 to sublimate the iconic Kingdom Center tower located in the center of Riyadh.

It required an installation of 20,000+ sqm of micro-perforated stickers covering the tower’s south facade to offer one of the world’s largest projected image on a single surface.

Around 200 high-end technologies of video, light, laser, sound were necessary to transform this large-scale public space into a one-night massive multimedia attraction.