“State Grid Pavilion”, World Expo

Shanghai, China, 2010

State Grid Corporation of China,the largest electric power transmission and distribution company in the world, entrusted ECA2 with the task of designing the multimedia show for their pavilion.

ECA2 devised the scenography and show concept, and was in charge of the artistic direction of the image and sound content; the team also performed thorough technical studies to prepare all the elements required for this ambitious and complex project. The show venue, the Magic Box, is a 20-meter-high cubic theatre with screens covering the walls, ceiling and floor. In this fully immersive four-minute show, the audience is located in the centre of the Magic Box and taken on a visual and audio journey through electric energy.

ECA2’s mission: concept, creative and technical studies, design development, general coordination.